20th January 2019
Bangladesh International Hotel Association has endorsed the South Asian Travel Awards (SATA) and have mentioned that the brand will elevate the Bangladesh tourism in the region. H.M. Hakim Ali, Founder President, of BIHA mentioned that it’s very important for Bangladeshi properties and services to take part and be recognized in SATA to open its markets and reach more people while elevating the service standards. SATA endorsed organizations includes; Federation of Chambers of Commerce & Industry in Sri Lanka (FCCISL), Colombo Chamber of Commerce (CCC), Maldives Marketing & PR Corporation (MMPRC), Maldives Association of Travel Agents & Tour Operators (MATATO), Confederation of Accredited Tour Operators (CATO), India, Association of Travel Agents (ATA) Maldives, Association of Tourism, Trade Organisations India (ATTOI), Association of Professional’s in Tourism (APT, India), Kerala Hotel General Managers Club (KHGMC), Nepal Tourism Board (NTB), Liveaboard Association of Maldives (LAM), India Association of Tour Operators (IATO) Hotel & Restaurant Association of Bhutan (HRAB). The brand is one of its kind with affiliations from regional associations ensuring the process within a smooth and transparent procedure. Having a panel of senior representatives from participating destinations with firm knowledge and background of the industry making it unique and rich when honored. Established in 1980, the Bangladesh International Hotel Association (BIHA) is the apex organization of the Bangladeshi Hospitality industry. With its membership extending from the major hotel groups, boutique hotels, heritage hotels, large, medium sized and smaller hotels, it represents the entire spectrum of the industry.