22nd July 2018
SATA is the most prestigious award for travel and tourism stakeholders in the South Asia region. The brand is the first of its kind with affiliations from regional associations ensuring the process to be done within a smooth and having a transparent procedure. Nominations for the third edition of SATA, which consists of 36 categories in 10 segments, closed in April with a record 500 plus nominations from the Maldives, Sri Lanka, India, Nepal and Bhutan. Online voting was carried out via the official website till June 30. This years Evaluation Process was carried out in Maldives capital Male, Sri Lankan capital Colombo, south Indian city of Bangalore, Indian capital New Delhi, Nepalese capital Kathmandu, and the Bhutanese town of Paro by an all-women jury, which comprises Amal Goonetilleke from Sri Lanka, Rinku Madan from India and Hinna Khalid from Maldives. The regional recognition brand , SATA is currently endorsed by the Federation of Chambers of Commerce & Industry in Sri Lanka (FCCISL), Colombo Chamber of Commerce (CCC), Maldives Marketing & PR Corporation (MMPRC), Maldives Association of Travel Agents & Tour Operators (MATATO), Confederation of Accredited Tour Operators (CATO), India, Association of Travel Agents (ATA) Maldives, Association of Tourism, Trade Organisations India (ATTOI), Association of Professional’s in Tourism (APT, India), Kerala Hotel General Managers Club (KHGMC), Nepal Tourism Board (NTB), Liveaboard Association of Maldives (LAM), India Association of Tour Operators (IATO) and Hotel & Restaurant Association of Bhutan (HRAB).