The South Asian Travel Awards has launched public voting for its Visitors' Choice Destination Awards, enabling global travelers to select their preferred South Asian nations across four tourism categories. The initiative recognizes destinations excelling in wellness, heritage, adventure, and MICE tourism experiences.

Voting concludes on August 15, 2025, accessible through SATA's official voting portal. The four award categories feature overlapping nominee lists including Bangladesh, Bhutan, India, Maldives, Nepal, and Sri Lanka, with slight variations depending on category eligibility.

SATA encourages travelers, tourism professionals, and fans of South Asia to cast their votes and support the destinations that have delivered standout travel experiences. Now in its ninth year, the awards program functions as a significant recognition mechanism for South Asian tourism excellence, backed by regional industry bodies and governmental tourism organizations.