The South Asian Travel Awards' ninth iteration will take place in Colombo, Sri Lanka, during September 19–20, 2025. The event represents a significant return to the island nation after previous editions were hosted across various South Asian destinations.
The awards have previously been held in locations such as Mount Lavinia, Galle, Bengaluru, Mumbai, Addu City, Kathmandu, and Malé Atoll. This year's ceremony has attracted noteworthy regional engagement, with over 200 nominations received across various tourism categories.
The initiative maintains considerable institutional backing, endorsed by over 18 tourism organizations and boards, encompassing entities like the Sri Lanka Tourism Promotion Bureau and The Hotels Association of Sri Lanka.
Participation has expanded across the region, with involvement from six South Asian countries.